The official student newspaper of St. John's School..

The Review

Senior’s startup business addresses period stigma, wins grand prize

Senior Jared Aiman's (second from right) startup business won $7,500 and took first place at the LEADing for Life competition.

LEAD (courtesy photo)

Senior Jared Aiman's (second from right) startup business won $7,500 and took first place at the LEADing for Life competition.

Sophia Lima, Staff Writer

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






Menstruation is a common reality for women, but in public, so much as mentioning the word can provoke strong reactions. Senior Jared Aiman’s startup business, Periodically, aims to combat period stigma and make menstrual products more easily accessible.

At Northwestern University’s business program this past summer, Aiman and four other students, three girls and one boy, teamed up and challenged themselves to design a startup business.

Amid the group’s brainstorming, conversation topics ranged from the physical pain of menstrual cramps, with the girls constantly apologizing for the awkwardness in the conversation, to the convenience of the Dollar Shave Club, a company that delivers razors and other men’s grooming products directly to doorsteps.

The group had an epiphany. They decided to combine these two ideas into one service.

“It was a eureka moment,” Aiman said. “We decided to take the marvel of the Dollar Shave Club and apply it to the menstrual cycle.”

Periodically is a subscription-based service for feminine hygiene products with an emphasis on women’s empowerment and changing the conversation that surrounds the menstruation cycle. 

Each subscription box costs $9.99 and includes 25 tampons, pads, or a combination of both, as well as a piece of chocolate and an encouraging note.

screen-shot-2016-07-07-at-1-56-24-pmJared Aiman

 

“We want to eliminate the social stigmas surrounding the menstruation cycle and eliminate the awkwardness people feel when they’re buying tampons or pads or talking about it in public,” Aiman said.

At the closing ceremonies of the summer session, the group pitched their idea to a group of CEOs the program invited.

The CEO of a company called Lead, a non-profit organization that sponsors summer engineering and business programs, invited Aiman’s team to participate in a national business competition hosted by his company.

On Nov. 12, the Periodically team traveled to Atlanta, where they participated in the LEADing for Life Challenge competition. They went up against teams from other college business schools, including those from the University of Pennsylvania and Emory University.

Periodically won first place and received a check of $7,500 for their startup as well as a group of consultants selected by Lead’s CEO, with whom they will frequently meet throughout the spring semester to refine their business plan.

Because the Periodically team is located in different parts of the United States, including Florida, Georgia, Texas and Michigan, it will be difficult for them to pursue the business, but they have decided to tackle this challenge.

“The five of us collectively want to keep our company going once we go to college,” Aiman said.

  

  

Print Friendly

Leave a Comment

If you want a picture to show with your comment, go get a gravatar.




Navigate Right
Navigate Left
  • Senior’s startup business addresses period stigma, wins grand prize

    Multimedia

    Video: Year in Review 2016-2017

  • Senior’s startup business addresses period stigma, wins grand prize

    Odds&Ends

    Top 10 online stories of 2016-2017

  • Senior’s startup business addresses period stigma, wins grand prize

    Showcase

    Weight training offers emotional, physical gains

  • Senior’s startup business addresses period stigma, wins grand prize

    Culture

    “13 Reasons Why” peddles misconceptions to vulnerable audience

  • Senior’s startup business addresses period stigma, wins grand prize

    Columns

    What a Fool Believes: Wickedness or Weakness-The duality of “DAMN.”

  • Senior’s startup business addresses period stigma, wins grand prize

    Features

    Athletics, fine arts address tricky dilemma of making cuts

  • Senior’s startup business addresses period stigma, wins grand prize

    Showcase

    Girls’ golf makes history at SPC

  • Senior’s startup business addresses period stigma, wins grand prize

    News

    Dean of Students, Upper School counselor take on new directions

  • Senior’s startup business addresses period stigma, wins grand prize

    Features

    Senior A.J. Moore finds unique job at Houston rodeo

  • Senior’s startup business addresses period stigma, wins grand prize

    Showcase

    Track teams take second at SPC

The official student newspaper of St. John's School..
Senior’s startup business addresses period stigma, wins grand prize